Ep.25 – AMAC 360: Mile High Growth, Expectations – Herndon Aims to Elevate DEN Experience

Denver International Airport has grown to over 82 million total passengers, surpassing its pre-Pandemic total, and settling in as the fourth-busiest airport in the United States. Adding to the complexity is the fact that the 30-year-old facility is built to accommodate only 60% of those total passengers. But the airport sees opportunities. As DEN’s Chief Commercial Officer, Christopher Herndon takes aim at growing non-aeronautical revenues, elevating experiences, increasing flight connectivity, and more as the airport marches to its goal of 120 million annual passengers by 2045.

 

About Chris Herndon

Chris Herndon joined Denver International Airport in December 2025 and serves as Chief Commercial Officer. In this role, he oversees the airport’s Concessions, Aviation Commercial Business Development, Business Operations/Procurement, and Business Technologies departments, supporting DEN’s continued growth as one of the world’s busiest and most innovative airports. He brings more than a decade of public-sector leadership and operational experience to DEN. He served 12 years on the Denver City Council, including as Council President, where he worked closely with city agencies, business leaders, and community stakeholders to advance major initiatives focused on economic development, infrastructure, and public-private partnership. In addition to his public service, he brings experience in retail and airline operations.

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Judges

Each Runway to Success Competition will feature a judging panel composed of industry executives and business owners with expertise across the airport, aviation and transportation sectors, including operations, procurement and supplier management.

The final pitch competition, held at the AMAC Airport Business Conference, will feature a VIP panel of leaders from the largest airport food and retail operators in North America who possess the authority to extend a business offer.

Suppliers

Supplier applicants must meet the following criteria:

  • Suppliers of Goods and Services Positioned to Support Growth, Innovation or Customer Experience in the Aviation Industry

  • Suppliers Offering Strategic, Innovative or Scalable Solutions

  • Must Be Registered as a Legal Business Entity and in Good Standing

  • At Least 51% Minority- or Woman-Owned

  • Able to Clearly Articulate the Value of Their Product or Service in a Short Pitch Format

  • Must Be Available to Attend the Live Pitch Event

  • Must Not Currently Have or Be In the Process of Establishing an Agreement With Any Operators or Airport Concessionaires

HOSTS

AMAC is accepting applications from partners to host one of the eight (8) first-round Runway to Success Supplier Pitch Competitions.

Hosting a first-round competition is critical to the overall Runway to Success Supplier Competition. Each host site serves as a gateway for local and regional entrepreneurs, small businesses and ACDBEs to access AMAC’s national platform and connect to contracting and partnership opportunities.