Ep.18 – AMAC 360: Navigating Change: Mboya Charts Course for SSP America

A period of increasing economic and political headwinds isn’t the ideal time to transition into the CEO role, but it can present opportunities. Since joining SSP America in 2017, George Mboya has quickly transitioned from CFO to Interim CEO and, as of fall 2025, was named the permanent CEO. During his tenure, George has experienced significant growth at SSP, the substantial impact of the COVID-19 pandemic, the post-pandemic recovery, and the current readjustment. We’ll discuss the industry’s challenges and opportunities, explore what lies ahead and examine how SSP America is positioned to meet the moment.