Washington, DC (March 18, 2024)—The Airport Minority Advisory Council (AMAC) has entered into a partnership with ReachTV, the largest airport television network in North America. ReachTV will serve as an official AMAC media partner.
“Lynnwood Bibbens and ReachTV have long been members and supporters of AMAC and our mission. We’re excited to turn this working relationship into a creative partnership,” says Eboni Wimbush, President & CEO of AMAC. “The AMAC team looks forward to leveraging ReachTV’s platform, especially its Ticket to Success program, to share the untold stories of AMAC’s diverse membership. AMAC will also utilize this partnership to help execute the pillars of our Strategic Plan by amplifying AMAC, its members and our dual impact on the aviation industry, the U.S. economy and the local communities that we serve.”
Under the agreement, ReachTV will work alongside AMAC to create compelling, thought-provoking original content to be distributed industry-wide and, in some cases, to ReachTV airport outlets. The partnership includes developing new content and programs like Ticket to Success. The partnership will also develop a series of AMAC-specific awards in conjunction with Business Traveler, a monthly print and digital consumer publication covering various aspects of the travel industry, such as entrepreneurs, travel destinations, airlines, hotels and more.
“We are excited about this partnership and the opportunity to help amplify the mission of AMAC and the stories of its members. ReachTV and AMAC are aligned with our commitment to Community and Culture and we can’t think of a better industry organization to help illuminate these principles in the airport industry,” said Lynnwood Bibbens, Founder & CEO of ReachTV.
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About the Airport Minority Advisory Council (AMAC)
The Airport Minority Advisory Council (AMAC) is the only national, non-profit trade association dedicated to advancing the full participation of minorities and women in employment and contracting opportunities throughout the aviation and aerospace industries. Since 1984, AMAC has been at the forefront of nearly every national policy initiative impacting the participation of disadvantaged businesses in airport contracting. AMAC works consistently with Congress, the federal government, aviation trade associations and strategic partners as resources for information, education and guidance on business and employment matters. AMAC represents a diverse membership of airports, corporations, minority, women-owned and disadvantaged business enterprises, and professionals within the aviation and aerospace industries. For more information, visit amac-org.com.
About ReachTV
ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 500,000+ hotel rooms and 2,500+ airport screens across North America, and powers 24-hour live sports in-flight. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. Learn more at reachtv.com.
Media Contacts:
Ramon Lo, AMAC
rlo@amac-org.com
Melissa Sun, Rosenfield Media Group
Melissa@rmg-pr.com